What were the main cornerstones August was based on? What was the main outlook for you since its inception? I designed my first collection for August in 2014. Life then took me under the talented hand of Nicolas Andreas Taralis and from there to an internship in sales team at Maison Martin Margiela. To this day, I am very grateful to my teachers for all their work and support. My creativity bloomed incredibly during these 3 years. I enrolled in Studio Bercot fashion school, and these were the most important years of me becoming a designer. I had the opportunity to move to Paris and I didn’t hesitate even once on wanting to study there. My first experience in the industry started as a model, doing shows, showrooms, photo shoots, fittings etc. This journey was a rather natural one for me, I knew for a long time what I wanted and everything I did was shaped towards this vision – creating my own line of clothes. How did your journey of becoming a designer take shape? That encounter passionately fueled my genuine interest in Estonian sustainable fashion, let alone, I immediately yearned for an inspiring one-to-one with the head designer, Äli Kargoja, to keep myself on the pulse of the diligent and humble, yet rapidly evolving and incredibly sought-after Nordic sustainable fashion scene.
The pieces that had travelled all the way from Nordic Estonia to our favourite fashion capital, of course.
So, I sat there (with a glass of Savignon Blanc in one hand), carefully caressing and admiring these elegant Nordic designs from Studio August's new mindfully-crafted collection, communicating the very essence of 'Parisian chic'. Further to my amusement, two dynamic Estonian brands had already been picked up by the new agency! Sustainable, yet immaculately classy Studio August, bringing together GOTS-certified fabrics and blissfully harmonious, symmetrical lines, among them. I accidentally travelled to Paris one March weekend, only to discover that in addition to the buzz and bravura of another frivolous fashion week prevailing the city the attendance of which I (despite my rigorous attempts) failed to escape, there was an opening event of BMA (Brand Management Agency) showroom in the upbeat Le Marais district one Friday night.
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